Re: Thought #5: That’s how Weiner will write Ken Cosgrove back into the show! I mentioned in my stray observations that Aaron Staton’s name still appears in the opening credits (but poor Paul Kinsey’s does not). When Tim mentioned the firms going head to head, I realized that’s the most natural way to bring Cosgrove back into the fold. But…now that the old SC is swallowed by the evil corporate overlord, McCann Erickson, I wonder whether Cosgrove is “on the long road to the middle”, or whether he’s used his signature I-don’t-give-a-fuck style to get ahead.

—Elise