July 29, 2010
4.1: Advertisements of Myself

I’ve been stewing over the first episode since Sunday and have few good ideas to communicate. I can say the obvious: the opening teased with threads and patches that will be sewn into whole cloth as the season progresses. Additionally, the premier was a reminder that Mad Men is founded on principles of beauty and narrative — the glassy, new, open and bright office spaces, Joan [Christina Hendricks], centrally positioned in the office (to show off her fierce eyes; her red hair; her long, big, body; her well-tailored dresses), Don Draper’s sheen suits and his new penchant for making advertisements for himself.

Check out Matt Weiner’s conversation with Terry Gross about Mad Men and the premier episode of Season 4.

—Walton

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