“Everyone in this episode (which picks up where we left off last week, with more explicit talk sex talk and profanity) is looking through a frame at someone else and thinking that they understand who they see. Don and Peggy stare through the focus-group glass and have no idea what’s going on with Allison, who’s distraught over Don. Peggy peeks through her office window to see what the hell just happened between Don and Allison, just after Allison literally shatters one of Don’s frames (shattering what little is left of his upstanding reputation in the process). Ken Cosgrove worries about how Pete has been spinning his past to friends of his fiancée. Most moving of all (if a bit heavy-handed), Peggy and Pete stare at each other through glass doors as they walk into different lives. Sometimes these frames are forced onto people (the focus group), other times they’re chosen: Whatever box Pete is in, for instance, he chose it. He picked the office next to Roger and ended up with a bizarre column blocking his doorway. (He’s to blame for almost all of his own problems.) And the market research? What is market research, except putting people into boxes, like “single women 18-25?”

Good observation.

-Elise