August 22, 2010
4.5: I’m So Ashamed

“A man is shamed by being openly ridiculed and rejected. It requires an audience.” -Don, quoting The Chrysanthemum and the Sword

I’m fascinated by the way this episode dealt with the concept of shame. Sally does something considered shameful, Don’s ashamed of Sally cutting her hair, Betty’s ashamed of her daughter masturbating, both parents are ashamed they have to take their daughter to the shrink, Don shames the Japanese into the future Honda account…

That Honda car account’s going to be huge though.

Tim also brought up another important theme - rivalry. Us versus them (the US versus the Japanese), SCDP versus the other ad agency, Sally versus her parents, Pete versus Roger… anything else?

“That woman will tell everyone.” -Betty, about the neighbor who caught Sally “playing with herself”

“I feel like Sally did this to punish me.” -Betty, being the ultimate child

Both Elise and I said out loud, after that line, “Oh of course, it’s all about you.” We could have jinxed each other. Sure, Don is an asshole, but Betty’s worse than Dina Lohan.

—Matt

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