August 15, 2010
4.4: Swellegant

Pete CampbellI’m so going to start using “swellegant” now.

Anyway. What a fine episode. I found it to be just a breath of fresh air after last week’s contrived first half in California. This one injected so much more humor into dark situations:

  • Peggy peeking over the high window to get a look a Don, which aptly mirrored the focus group through-the-looking-glass situation
  • “You son of a bitch.” (After Pete again resorts to arm-twisting family members in order to get ahead at work.)
  • Peggy’s banging her head on the table (I can so relate)
  • Allison’s spectacularly dramatic globe-throwing
  • The return of Bert Cooper’s old hag, Mrs. Blankenship
  • The shot of Bert Cooper sitting in the lobby reading a newspaper or magazine
  • The bear head! FTW!

Funny moments aside, I thought this episode stood out thanks to solid pacing and character development (or in Don’s case, non-development) vis-a-vis their situations. Peggy gets introduced more deeply to the counterculture (“Did you know Malcolm X was SHOT last weekend?”) and it will be interesting to see how the pull of these “genuine” writers and artists affect her as she continues to work in an old-boys club; that final scene as she runs off with her new hip pals and the men-in-suits are all standing in the lobby really said it all.

And speaking of that moment, the baggage between Peggy and Pete clearly weighs Peggy down, despite Don’s mantra, as he presented to Peggy in the hospital after she delivered Pete’s child: “”It will shock you how much it never happened.” We still don’t know exactly what it was like for those two after Peggy revealed to Pete that she had his bastard baby and that she “could have shamed” him into being with her. But I’m doubting the two are going to hash out their feelings over a long lunch anytime soon.

Allison. Such a sad casualty of Don’s downward spiral. It was interesting she assumed Peggy went through the same experience, but it only highlighted how low Don’s stooped; he used to regard the secretary pool as off limits. (Remember the cold war  Roger courting and marrying former secretary Jane?)

Part of Don’s outburst at Dr. Faye also hit on a common theme: “You can’t tell how people are going to behave based on how they have behaved.” OR CAN YOU?  Do people have the capacity to change? (You’ll remember this was major theme of The Sopranos, also written by Matthew Weiner.) Faye advises that the Pond’s Cold Cream campaign play on young women’s desires to get married. Don thinks that’s too old-fashioned. Don is essentially arguing that new ideas, presented well, can change behavior. But Don, Peggy, Pete (especially in this episode) show their behavior hasn’t changed much at all since 1960.

I’m sure I’ll have more to say once I expose myself to other observations. But as usual, this is my initial brain dump, free of influence from the professional critics. What did y’all think?

Gotta go. My nightly beauty ritual awaits.

-Elise